Product Description
Our Google Ads Audits are more than a checklist from an audited script. Our audits provide you real human insight, with time and attention spent to help you address any low hanging fruit and achieve better ROI.
What you Get
- 2 Hours of our time for review and notes. With this time we go over your account and write notes. item by item. This includes all campaigns, ad groups, ads, keywords, extensions. integrations and conversion setup.
- 1 Hour of our time for action. That action can be a call with you, or a remote session showing you how to make the changes, or us simply performing the changes for you.
We frequently see the following account configuration errors:
- incorrect keywords targeted
- conversion tracking not integrated correctly
- incorrect keyword match types
- negative keywords not set or not maintained
- incorrect bidding strategy
- ads using improper destinations (all ads pointing to a website’s home page)
What if an agency or digital marketer configured your Ads account? You might be okay, right? Not necessarily…
Some agencies “optimize” Google Ad campaigns to produce clicks and traffic, but often our clients care about the conversation more than the traffic or “impressions”. When Google Ads is configured properly, there are metrics in place to show:
- total spend per month
- leads produced via website and phone calls
- whenever possible revenue produced from leads is also accounted for
Additional Things we Check:
- Linked Accounts: Analytics, Search Console, Google My Business
- Ad Extension Usage
- Impression Share
- Retargeting
- Smart Bidding
- Ad Group Keyword Count
- Conversion Tracking
- Search Partner Usage
- Quality Score
- Match Types Used
- Single Keyword Adgroups
- Ad Count and Diversity
- Location/Geo targeting
- Branded vs Unbranded